Keyfragments on champions you don't own

I was wondering if riot could enable you to get keyfragments even if you don't own the champion you are playing. Too often I see new players discouraged from trying new champions because they will be unable to get keyfragments. creating an unhealthy situation where they feel they have to buy champions before they try them, and end up with a bad experience over all. Would appreciate feedback and thoughts on this :)
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