Long Range Champions Should Deal Less Damage

Can someone please explain to me the logic behind having long range champion that can hit you from miles away being able to deal massive damage, and often dealing more that close range champions, this just doesn't make sense if a champion has long range like ziggs, xerath etc they should deal much, much less damage, due to the fact they are so safe with there range and the fact it often offers little counterplay cause you can't get close to them without getting poked down without even making it close. Long range in this game is often just to oppressive and obnoxious to play against when you takes thousands of damage from a champion that is barely in the fog of war while offering you little to no chance to deal anything back.
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